Mikado

Mikado, an architectural startup hailing from Tucson, Arizona, specializes in multi-family residential construction. Founded by Stefan Kaiser, Mikado embodies a vision of classic modernism merged with an authentic architectural expression. The brand, meticulously crafted to resonate with early modernist materials and techniques, stands as a testament to Mikado's commitment to innovative and sustainable design.

The Mikado logo is the epitome of simplicity and elegance, featuring the brand name in QuincyCF—a soft serif font that pays homage to early modernism—with tight spacing that adds a sophisticated touch. This choice of typography not only reflects the brand's architectural philosophy but also ensures immediate recognition and recall.

In crafting the brand's visual identity, color selection was paramount. A palette combining a bright, educational orange with a serene, soft khaki achieves a perfect balance, embodying the brand's dynamic nature while ensuring versatility in its application. Additionally, the brand patterns, inspired by materials prevalent in Mikado's projects, further enrich the brand narrative, seamlessly integrating the essence of modernist design with contemporary needs.